It’s not just digitalization anymore, the publishing is automating. Digital contents are easily handled by machines, thus turning out to be the core of automation. These contents are processed, copied and transferred effortlessly in a number of ways with a simple software program.
Automation is currently shaping the industry by creating new opportunities to the publishers and new authors. However it has always been kinder to the end users by providing them with high quality, variety of choices and personalization.
Automaton in publishing has paved to obtain customized outputs as per the requirement by simplifying the complex processes required. The workflow of publishing is automated and streamlined using publishing automation system.
Complex data driven publishers such as book publishers, magazine, journal publishers, catalog publishers and circular publishers use publishing automation systems to update their work flow.
Digitalization and automation have become an inevitable part of publishing due to the technology revolution in the field of publishing in the past decade. By avoiding manual intervention, time and cost are reduced to a greater extent.
All stages of publishing such as authoring, designing, editing, proof reading and Meta data management are done in a single platform. Publishing automation system enables faster production adding greater value to the end result. Customized outputs are obtained as per customer expectation that can be accessed through different channels and devices.
The various stages taken care by the publishing automation system are;
- Manuscript submission
- Publishing contract
- Manuscript completeness
- Print/digital production
- Digital asset management
- Digital distribution
- Data archive
The process is streamlined with no compromise on quality and efficiency to increase productivity. The various levels of automated publishing are listed below.
- Workflow automation: It eliminates manual efforts and automates the process making sure that the task is completed as per the check points.
- Automatic update of information: Whenever there is a need or change of information, it is incorporated or updated automatically in all the areas required.
- Automated cross media publishing: Publishing a single content across all types of media is called cross media publishing and this is done with ease using automated systems unlike the traditional methods. The print content is extracted and automatically published in different formats.
- Automated Web and digital publishing with personalization and customization is made possible as per the requirement at a minimal cost and manual effort. The information is automatically customized through templates by restructuring the content for multiple recipients.